EIA — elevate impact advisory

Stories from Practice · Story 008

I Don't See the Problem

Sometimes that's the problem.

Katherine Adcock

Founder, Elevate Impact Advisory

The principal cared deeply about the school. Nobody questioned that. The mission mattered to them. The values mattered. They spoke often about purpose, service and the kind of community everyone was trying to build together. Staff meetings regularly returned to the school’s vision and the responsibility people shared in bringing it to life.

There was genuine conviction behind those conversations.

One afternoon, a teacher quietly described the reality of teaching a particularly challenging Year 9 class. She spoke about the emotional exhaustion, the relentless behaviour management and the constant balancing act between preserving relationships, maintaining learning and somehow finishing the lesson she had spent hours preparing.

The principal listened carefully.

Then smiled gently and said:

“I don’t really see the problem.”

It wasn’t dismissive. It wasn’t arrogant.

If anything, it sounded puzzled.

They genuinely couldn’t see what the teacher was describing.

The conversation ended politely. The teacher returned to her classroom. The principal walked back to their office.

Neither person believed the other had fully understood.

For a long time, I thought moments like this were about communication. Perhaps the teacher hadn’t explained the situation clearly enough. Perhaps the principal simply needed to spend more time in classrooms. Perhaps another conversation would have helped both of them see things differently.

The more schools I worked alongside, the less convinced I became.

I had watched deeply committed principals spend entire days visiting classrooms. They completed learning walks, observed lessons, talked with students, read planning documents, joined professional learning and made themselves genuinely visible throughout the school.

And still, teachers would quietly say:

“They don’t understand what it’s really like.”

At first, that felt unfair.

Many of these leaders had devoted their entire careers to education. They cared deeply about teachers and students. Many had once been exceptional classroom practitioners themselves. They weren’t detached from the work, and they certainly weren’t indifferent to it.

So why did the same sentence keep appearing?

Eventually, I realised I had been concentrating on whether leaders were present when the more interesting question concerned what presence actually allowed them to notice.

A principal might teach an inspiring Year 12 Theory of Knowledge class each week. Another teacher might teach five Year 9 classes every day while navigating behaviour, parent emails, wellbeing concerns, curriculum demands and the emotional complexity that comes with adolescents trying to discover who they are.

Both were teaching. Both were working hard. Both genuinely cared about students.

But they were no longer experiencing the same organisation.

Once I noticed that, I couldn’t stop seeing it.

For years, I had assumed leadership understanding came largely from visibility. If leaders spent enough time in classrooms, visited lessons regularly and spoke frequently with teachers, surely they would understand what their people were experiencing.

Now I’m not so sure.

Because seeing isn’t the same as understanding.

A principal might walk into a classroom looking for evidence of the school’s strategic priorities. They notice learning intentions, student engagement, questioning, relationships and the quality of instruction.

The teacher standing in exactly the same classroom may be noticing something entirely different. They are carrying yesterday’s parent email, the student who hasn’t slept, the lesson that had to be rewritten because half the class hadn’t understood the previous concept, the conversation with a colleague at recess, the wellbeing concern requiring attention before lunch and the report deadline waiting after school.

Both people are looking at the same lesson.

They are not experiencing the same organisation.

Neither person is wrong.

And neither possesses the whole picture.

That was the point at which my own thinking began to shift. The issue wasn’t that leaders cared less or teachers expected too much. Organisational experience had simply diverged, and each person’s attention had adapted accordingly.

The longer I thought about that, the more I realised the same was true in the other direction.

The teacher couldn’t see everything the principal was carrying either.

The staffing decision that couldn’t yet be discussed. The budget constraint shaping what appeared to be a straightforward request. The governance requirement. The parent matter requiring confidentiality. The competing priorities across different parts of the school. The long-term decision whose consequences extended far beyond a single classroom.

Teachers and leaders could walk through the same corridors, attend the same meetings and care deeply about the same school while inhabiting quite different organisational realities.

Each was real. Each was incomplete.

That matters because every decision we make is shaped by the reality we believe we are responding to.

For a long time, I thought leaders led the organisation they intended to create.

Now I think something slightly different.

And what they are able to see is inevitably shaped by where they stand, what they repeatedly experience and what their role has taught them to pay attention to.

As schools become larger and more complex, that difference becomes increasingly significant. Executive teams spend more time with strategy, staffing, budgets, governance, risk and long-term direction. Teachers spend more time with classrooms, learners, families, curriculum and the thousands of relational decisions that shape an ordinary school day.

Neither perspective is more important.

The challenge begins when any of us forget that ours is a perspective at all.

Familiarity does something interesting to attention. The more often we inhabit a particular environment or role, the more efficiently we learn to navigate it. We become skilled at recognising what matters, filtering enormous amounts of information and directing attention towards the things experience has taught us to notice.

That expertise is necessary.

It is also partial.

Because the same familiarity that helps us notice some things quickly can make other things increasingly difficult to see.

A principal may become exceptionally attuned to organisational patterns, strategic coherence and emerging risks. A teacher may become exceptionally attuned to subtle changes in learner behaviour, classroom dynamics and the accumulation of demands that individually appear manageable.

Neither needs to be taught to care more.

They may simply need opportunities for what has become familiar from one position to become newly noticeable from another.

That changed the questions I began asking.

Not simply:

“How often are leaders in classrooms?“

But:

“What becomes available to leadership because they are there — and what might still remain outside their view?”

Those are very different questions.

One measures presence.

The other acknowledges the limits of perception.

I still believe visibility matters. Relationships matter. Time in classrooms matters enormously. But none of those things, on their own, guarantees understanding.

A leader can spend an entire day in classrooms and leave carrying only their own interpretation of what they have seen.

And a teacher can work inside those classrooms every day and still hold only one part of the organisational picture.

That realisation made me increasingly cautious about the confidence with which any of us describe an organisation we know well.

The longer we belong somewhere, the more readily we can explain it.

We know why the meeting runs that way. Why that process exists. Why the timetable is structured as it is. Why staff respond as they do. Why a particular initiative has developed in a particular direction.

History provides context.

Experience supplies explanations.

Eventually, something can become so familiar that we stop encountering it as something to notice at all.

And perhaps that is where one of the most interesting leadership questions begins.

What if the fact that I cannot see something is itself information?

Not evidence that someone else is right and I am wrong.

Not proof that a problem exists simply because another person says they experience one.

But information.

A reason to become curious about the limits of my own view.

A reason to ask what my position has made particularly easy for me to notice — and what it may have quietly made harder to see.

That is a different kind of leadership curiosity.

It doesn’t require leaders to pretend they can experience the organisation exactly as someone else does. They can’t.

Nor does it require every perspective to be accepted as the complete truth.

It asks something more disciplined: that different experiences are allowed to sit alongside one another before we rush to explain, evaluate or reconcile them.

That distinction matters.

When someone says, “This is what I’m experiencing,“ the first leadership task may not be to determine whether their interpretation is accurate. It may be to understand what they are noticing from where they stand.

The teacher does not need to convince the principal that their experience is the organisation.

The principal does not need to persuade the teacher that leadership sees a larger picture.

Both can be true.

Both can remain incomplete.

And when those partial realities are brought into genuine conversation, something becomes possible that neither perspective can produce alone.

The organisation becomes more visible to itself.

Perhaps that is why the most effective leaders I have worked alongside were rarely those who claimed to know exactly what was happening.

They were deeply observant, but they remained suspicious of the completeness of their own observations. They could enter a classroom without assuming that being there meant they understood it. They could hear an experience that differed from their own without immediately deciding which interpretation was more accurate.

Often, their most powerful question was remarkably simple:

“Help me understand what this looks like from where you are standing.”

Those conversations changed something.

Not because everyone eventually saw the same organisation, but because people became better able to recognise the organisation they were each seeing.

Teachers felt less compelled to prove their experience before it could be taken seriously. Leaders became less likely to treat visibility as evidence that they already understood. Different perspectives could remain different long enough for each to reveal something the other had not been able to see.

The organisation didn’t develop one identical view of itself.

It developed a more complete one.

That has stayed with me.

Because perhaps leadership is not about achieving the clearest possible view and then leading everyone else from it.

Perhaps it is about recognising that every organisational view is partial — particularly the ones that have become most familiar to us.

And perhaps one of the most useful things a leader can occasionally discover is not something they have finally learnt to see.

It is the recognition that something may have been there all along, just outside the habits of their attention.


Exploring the Story

Organisational Truth

What we repeatedly experience shapes what becomes easiest to notice — and what gradually becomes harder to see.

Organisational experience is never neutral.

Different roles expose people to different information, relationships, pressures and patterns. Over time, attention adapts. People become increasingly skilled at noticing what matters from where they stand.

That expertise is valuable.

It also means no individual perspective can provide a complete account of organisational reality.

The challenge is not that leaders and educators see different things. Difference is inevitable and often useful. The challenge begins when familiarity makes our own way of seeing feel like the organisation itself.

Sometimes what we cannot see may therefore be as informative as what we can.

Where We Chose to Begin

Every organisation enters improvement through a different doorway. The doorway illuminated by this story is Insight.

The school did not lack committed leadership or classroom visibility. Leaders cared deeply, spent time throughout the school and remained strongly connected to its purpose.

The more important question concerned what that visibility allowed them to understand.

A leader and teacher could observe the same classroom and make sense of it through quite different organisational experiences. Neither perspective needed to be dismissed. The opportunity was to recognise that both were partial.

The question therefore shifted from:

“How do we make sure leaders see what’s happening?”

to:

“What might our position in the organisation make easy to notice — and what might it quietly make harder to see?”

That shift matters.

Because it moves leadership away from assuming that greater exposure automatically creates greater understanding and towards becoming more conscious of how attention itself is shaped.

Creating the Conditions

The work begins with observation before interpretation.

That sounds simple, but familiarity makes it surprisingly difficult.

The more we know an organisation, the more readily we explain what we see. A meeting structure has a history. A classroom routine has a rationale. A process exists for a reason. A familiar interaction fits a pattern we already understand.

Those explanations may be entirely accurate.

But they can also arrive so quickly that observation and interpretation become almost indistinguishable.

Creating different conditions means occasionally interrupting that familiarity. It means looking again before explaining, allowing another person’s experience to reveal something without immediately deciding what it means, and recognising that a different perspective does not need to replace our own in order to expand it.

This does not ask leaders to surrender judgement or treat every interpretation as equally accurate. Nor does it imply that another person’s experience can simply be adopted as our own.

The purpose is more disciplined than that.

It is to create enough interruption in our habitual attention for something familiar to become newly noticeable.

These experiences later contributed to EIA’s thinking around Impact Gap™, particularly the relationship between organisational intention, interpretation and lived experience. They also inform the way EIA approaches perspective: not as an exercise in pretending to see through somebody else’s eyes, but as an opportunity to become more conscious of the limits of our own.

What Changed

The first change appeared in the questions.

Classroom visits became less about confirming whether leadership expectations were visible and more about remaining curious about what the observer might not yet understand. Conversations with teachers became less focused on reconciling different accounts and more interested in what each account made available to notice.

Leaders did not stop interpreting what they saw. They became more conscious of when interpretation was occurring.

That created room for another person’s experience to remain present for longer before being explained away.

Teachers, in turn, were less likely to feel that they needed to prove the legitimacy of their experience before it could contribute to organisational understanding. Different perspectives could inform one another without requiring either to become the definitive account of the school.

The organisation did not eliminate differences in experience.

Nor should it have.

What changed was its capacity to use those differences.

Leadership became more attentive to the limits of its own vantage point, while teachers gained greater insight into organisational realities beyond their immediate experience.

The result was not a single shared view.

It was a richer field of vision.

And from that more complete picture, better questions — and ultimately better decisions — became possible.

Framework

Impact Gap™

The Impact Gap™ describes the distance that can emerge between what an organisation intends and what people ultimately understand, experience and enact.

That distance is not always created by weak implementation or insufficient commitment.

Sometimes it becomes difficult to recognise because different parts of the organisation are observing the same work from different positions.

Leadership may see a coherent priority, thoughtful support and evidence of implementation. Teachers may experience competing demands, practical constraints or consequences that are far less visible from elsewhere in the organisation.

Both accounts may contain important information.

The framework therefore does not ask leadership to abandon its perspective in favour of another. It invites organisations to become more curious about the relationship between intention and experience — and about what may remain difficult to see from any single vantage point.

The Impact Gap™ did not create the observation at the heart of this story.

It gave language to something experience had already revealed:

The organisation we intend and the organisation people experience can coexist in the same place.

Understanding the distance between them begins with being willing to look again.

School Improvement Pathway™

Entry Point: Insight

This story enters the School Improvement Pathway™ through Insight.

Before leadership can clarify Direction, strengthen Belief or determine what needs to change, the organisation needs sufficient insight into the conditions already shaping the work.

That requires more than information.

It requires the capacity to recognise that what leadership can see is influenced by where leadership stands — just as the perspectives of teachers, learners and families are influenced by where they stand.

Insight deepens when those partial views can inform one another.

Not because they collapse into one organisational truth, but because together they reveal more than any one perspective could reveal alone.

From there, Direction can become more responsive to the organisation that actually exists, rather than relying solely on the organisation leadership believes it has created.

Insight clarifies Direction.

Direction strengthens Belief.

Belief develops Leadership.

Leadership drives sustained Impact.

If This Feels Familiar...

You may recognise something of your organisation in this story if:

  • leaders spend significant time across the organisation, yet people still sometimes feel misunderstood;
  • classroom visits tend to confirm what leadership already expects to see;
  • different groups can describe the same organisational experience in remarkably different ways;
  • leaders and educators both feel they possess important information the other does not fully understand;
  • familiar routines are readily explained but rarely examined with fresh attention;
  • organisational history makes it easy to explain why things happen as they do;
  • consultation gathers multiple perspectives, but those perspectives are quickly interpreted through existing leadership assumptions;
  • people feel pressure to prove that their experience is legitimate before it can influence organisational thinking;
  • thoughtful decisions create experiences leadership did not anticipate; or
  • the organisation gathers significant information but has fewer opportunities to notice what familiarity may be making difficult to see.

None of these patterns necessarily indicates a failure of leadership or communication.

They may simply suggest that different positions within the organisation have developed different habits of attention.

Signature Question

What might our position in this organisation make easy to notice — and what might it quietly make harder to see?

Explore This in Your Organisation

Seeing Again

What have we stopped noticing?

Familiarity changes attention.

The longer we know an organisation, a classroom, a meeting space or a routine, the easier it becomes to see what we expect to see — and overlook what has become ordinary.

Seeing Again creates a deliberate interruption to that familiarity. Rather than asking participants to interpret organisational culture or imagine another person’s experience, it begins with something simpler: looking again at what is already there.

The purpose is not to prove that something is wrong.

It is to notice what becomes visible when observation is allowed to come before explanation.

Experience Signature Insight

Continue Exploring

Related Framework

Impact Gap™

Related Signature Insight

Seeing Again

What have we stopped noticing?

School Improvement Pathway™

Insight

Deeper EIA Work

Impact Gap Diagnostic™

Strategic Alignment Lab™

Inside-Out Impact Strategic Advisory™

Begin the Conversation →

If the questions surfaced through this story would benefit from deeper exploration within your organisation, I’d be delighted to continue the conversation.

Begin the Conversation

Reflection

The stories in this collection do not ask leaders to see everything.

That would be impossible.

Nor do they suggest that another person’s perspective is somehow more truthful simply because it differs from our own.

They invite us to become more conscious of something easier to forget: every organisational position makes some things highly visible and others remarkably difficult to see.

The longer we stand somewhere, the more natural our view can begin to feel.

Perhaps the work is not to find the one place from which the whole organisation becomes visible.

Perhaps it is to remain curious about the edges of our own view.

Because sometimes the most useful information is not what we finally notice.

It is discovering that there was something we hadn’t been able to see.